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Create an automated, reliable and monetizable deals page with the Affilizz API

July 1, 2026

5 min read

Vincent Alzieu

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Deals have become a key growth lever for media publishers. But deal discovery still too often relies on email lists, merchant selections or commercial operations that can be incomplete, poorly prioritized, or simply inaccurate.

Affilizz, now part of the NucleusLinks suite, changes that logic through the Affilizz Deals API. It lets publishers rely on factual signals — current price, reference price, price evolution, real price drop, merchant, brand, category, availability, popularity and affiliate link — to create an automated deals page, continuously updated with qualified offers.

This is not a shopping section made of editorial articles. Nor is it a generic promotional widget. It is a data-driven interface designed for readers, editorial teams and business teams.

Existing Affilizz clients can start from their account on app.affilizz.com, then use the Affilizz API documentation and, more specifically, the Deals API documentation.

Factual signals to identify real deals

Not every promotion is a good deal.

A high discount can hide a questionable reference price. A merchant campaign may be less attractive than it looks. A product can be commercially pushed without being truly relevant for a publisher’s audience.

The value of a page powered by the Affilizz Deals API is that it relies on verifiable signals: observed price, real price drop, price history, popularity, availability, brand, merchant and category.

This allows publishers to move beyond email lists and declarative merchant selections. They get a stronger basis to distinguish real opportunities from ordinary promotions.

One page for readers, journalists and business teams

For readers, the page gives faster access to useful offers in the trusted environment of the publisher they already visit.

For journalists, it becomes a more reliable monitoring tool: a significant price drop on a reviewed product, a cluster of deals in a strong category, or a major promotion on a searched brand can all feed a short news story, a product selection or an update to a buying guide.

For business development and affiliate teams, it becomes a permanent revenue space. Every deal includes a tracked affiliate link, so clicks, conversions and revenue can be monitored, analyzed and optimized.

The page can be promoted in the navigation, the shopping section, newsletters or social channels. It can also receive traffic from existing content: deal articles, buying guides, “best deals right now” blocks, contextual links or a dedicated entry point inside the shopping section.

The goal is simple: stop relying only on affiliate links scattered across individual articles, and create an always-on page that can generate revenue throughout the year, with stronger impact during key retail moments.

Deal selection driven by your own criteria

The Affilizz Deals API provides the core data: product, price, discount, price history, merchant, category, country, availability, popularity, affiliate link and tracking.

The publisher then defines its own rules: priority verticals, brands to follow, preferred merchants, products to exclude, discount thresholds, language, country and ranking criteria.

The same API foundation can power very different experiences: tech, cooking, home, energy, sport, family, lifestyle or generalist shopping.

To go further, the Deals API can be combined with other Affilizz APIs — Products, Tags, clicks, revenue or categories — to enrich product cards, improve filters, monitor performance and automate selection more deeply.

The API provides the signals; the publisher keeps control over selection and display rules.

How to create your own deals page

Generate an API token from your Affilizz account, in the Access Token section. Enable the required APIs, especially Deals, and add Products, Tags, clicks or revenue if you want to enrich the experience and monitor performance.
Read the documentation: the Affilizz API documentation and the Deals API documentation explain how to retrieve, filter and display offers.
Prepare your brief: colors, visual identity, country, language, priority categories, brands to follow, preferred merchants, products to exclude, ranking rules and preferred display format.
Use the LLM of your choice to speed up development (even ChatGPT). Give it the Affilizz documentation, the Deals API documentation and your product brief to generate a first version adapted to your media brand.
Start from the demo plugin if useful. For WordPress, the ZIP plugin can be used as a base for a plugin or shortcode. For a proprietary CMS, the same logic can be adapted into a module, web app, separately hosted page or internal editorial interface.
Test before launch: layout, affiliate links, tracking, filters, languages, countries, performance, and click or revenue reporting.

A demo page is available here: view the demo. It is hosted on a deliberately basic WordPress setup, so it is not meant to demonstrate final technical performance. Its purpose is to show how quickly a page can be created and customized by publisher, language, country or category using the API.

TL;DR

The Affilizz Deals API helps publishers create automated, reliable and monetizable deal pages using factual product signals like price, availability, merchant, brand, category, popularity and affiliate links. Instead of relying on manual deal selection or static promo lists, publishers can build real-time deal experiences that are useful for readers, easier for editorial teams to manage and more actionable for business teams.

Monitor with the right indicators

A deals page should be managed with simple signals: clicks, revenue, performing categories, converting merchants, most-viewed products, standout brands and significant price drops.

These signals help adjust filters, refine scoring, strengthen the best-performing verticals and identify deals worth covering editorially.

The goal is not to add one more widget. It is to create a data-driven shopping space.

The result: a page that is useful for readers, actionable for editorial teams and measurable for business teams.

To get started, create or log in to your account on app.affilizz.com, then read the Affilizz API documentation and the Deals API documentation.

Author

Vincent Alzieu

Vincent Alzieu is VP Publisher Alliance at NucleusLinks, where he focuses on building high-performance affiliate solutions for media publishers at scale. With over 20 years of experience in digital media and monetization, he previously co-founded Les Numériques, one of France’s leading tech review platforms, and later led AFFILIZZ, a company specialized in affiliate technologies, now part of NucleusLinks. Vincent writes about affiliate strategy, product innovation, and the evolving relationship between content and commerce.

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