Shikha Dayani leads content marketing initiatives at NucleusLinks, helping publishers make sense of complex digital and affiliate marketing landscapes. With over a decade of experience in digital marketing and content strategy, she creates content that’s practical and relevant. If it helps publishers work smarter, faster or more effectively, it’s probably in her playbook.
Curiosity is her compass – whether it’s understanding what drives audiences, learning something new or exploring a new city. Outside work, she finds inspiration in travel, movies, music. and the people she meets, always seeking experiences that broaden her perspective and spark creativity.