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Boost Engagement and Conversions through ‘Buy Now’ Buttons
Challenges with buttons today
Monetizing buttons may seem straightforward, but selecting the right button to improve engagement and conversions requires significant man-hours from the editorial team:
Outdated Product Information
Lack of real-time updates on product availability, merchant name, product image, price and discount on buttons leads to lost sales and user trust being hampered
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Lack of Localization
The ‘one-size-fits-all’ approach to button designing is easy to implement but the lack of customization for different regions negatively impacts user engagement
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Limited Merchant Options
Button engagement decreases when users lack multiple CTAs with various merchant options or additional information on deals and discounts
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Limited Team Bandwidth
Updating information within buttons manually requires significant bandwidth from editorial teams
What Smart Buttons does
Smart Buttons provides a diverse set of shopping buttons - ranging from basic hyperlinks to enriched buttons with ‘Buy Now’ CTAs featuring discounts, product details, price comparison CTAs, etc. These customizable, plug-and-play buttons dynamically adjust product name, price, availability, discount %, and more, resulting in higher engagement and conversions.
Automatic Button Selection
Continuously monitors key performance metrics like CTRs and automatically updates the button format to ensure it receives the highest engagement at all times.
Dynamic Button Updates
Automatically switches to alternate merchants when products are out-of-stock and adapts to pricing fluctuations and discounts across multiple merchants. This eliminates all forms of manual efforts required to keep the button updated. It also updates geo-relevant merchants and currencies matching to the user's country.
Cross-Platform Functionality
Ensures that all commerce buttons seamlessly adapt to any device and browser, providing a smooth user experience to users at all times.
Extensive Product Repository
Offers an expansive SKU database spanning billions of products across 1,000 merchants and 33 countries, with each SKU providing comprehensive information including title, price, images and reviews. All data required to keep the button updated is directly pulled from the product repository in real-time.
Smart Buttons Benefits
Boosts Engagement Rates
Key engagement metrics are monitored in real-time and appropriate buttons are selected to uplift CTRs.
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Improves Conversion Rates
Providing real-time product information on buttons ensures user experience is not hampered leading to increased conversions.
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Appears Native to the Website
Smart Buttons operates within pre-defined boundaries of color and style to appear seamlessly within content on the website.
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Increases Team Efficiency
With Smart Buttons automating button modifications in real-time for highest CTRs, editorial teams can focus on content creation.
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