Boost Engagement on Buy-Now Buttons
Challenges in optimizing CTRs
Monetizing widgets may seem straightforward, but selecting the right widget to improve CTRs and conversions requires significant man-hours from tech and ops and a scientific approach:
Subdued CTRs on Static Widgets
Low engagement on static widgets due to lack of updates on product availability, merchant name, product image, price and discount
Same Widget UI across Categories
The ‘one-size-fits-all’ approach to widget designing is easy for tech to implement but leads to low CTRs due to the lack of dynamic updates
Compatibility Issues
Lack of widget compatibility across diverse devices and platforms
Limited Team Bandwidth
Updating information within widgets manually requires significant bandwidth from tech teams
What Smart Widgets does
Smart Widgets provides a diverse set of shopping widgets - ranging from basic hyperlinks to enriched Buy-Now buttons featuring discounts, product details, price comparison widgets and more. These customizable, plug-and-play widgets dynamically adjust product name, price, availability, discount %, and more, resulting in higher CTRs and conversions.
Automatic Widget Selection
Continuously monitors key performance metrics like CTRs and automatically updates the widget format to ensure it receives the highest engagement at all times.
Dynamic Widget Updates
Automatically switches to alternate merchants when products are out-of-stock and adapts to pricing fluctuations and discounts across multiple merchants. It also updates geo-relevant merchants and currencies matching to the user's country.
Cross-Platform Functionality
Ensures that all commerce widgets seamlessly adapt to any device and browser, providing a smooth user experience to users at all times.
Extensive Product Repository
Offers an expansive SKU database spanning billions of products across 1000 merchants and 33 countries, with each SKU providing comprehensive information including title, price, images and reviews.
Smart Widgets Benefits
Boosts Engagement Rates
Key engagement metrics are monitored in real-time and appropriate widgets are selected to uplift CTRs.
Provides Real-Time Product Information
The publisher maintains continuous control and possesses the ability to override the decisions made by the AI at any given moment.
Appears Native to the Website
Smart Widgets operates within pre-defined boundaries of color and style to appear seamlessly within content on the website.
Increases Team Efficiency
With Smart Widgets automating widget modifications in real-time for highest CTRs, publisher teams can focus on other value-added tasks.
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